CASE STUDY

Client challenge (Before) The client was already acquiring inquiries through search ads, but wanted to acquire more leads at a lower cost. After working with Cross Border Business In addition to achieving the target of a 30% reduction in customer acquisition cost, we created a roadmap including mid- to long-term strategy and measurement after stable acquisition was established, clarifying future priorities.

Client challenge Measurement was not in place. Although the client used several web advertising channels, they could not see how many inquiries came from each medium every month, so they did not know where to focus. After working with Cross Border Business We first introduced HubSpot to visualize performance by medium. Once the priority channels became clear, we reallocated the budget. At the same time, we improved the application form and ad settings, doubling inquiries. The client is now strengthening SEO and media placements to build acquisition that does not depend only on ads.