CASE STUDY

Client challenge (Before) The client was already acquiring inquiries through search ads, but wanted to acquire more leads at a lower cost. After working with Cross Border Business In addition to achieving the target of a 30% reduction in customer acquisition cost, we created a roadmap including mid- to long-term strategy and measurement after stable acquisition was established, clarifying future priorities.

What we did

• ・Improved web ad settings (keywords, bidding strategy, ad copy), SEO (internal, external, content, Dify setup), landing pages by industry
• ・Customer analysis with HubSpot and inquiry form improvement

The challenge (Before) Running pest control across multiple locations, the cost per acquisition varied by area and return on ad spend was hard to see. After working with Cross Border Business We rebuilt delivery and bidding by area and search term, cutting cost per acquisition to about one third. On that stable base, we scaled advertising to support multi-location expansion.

What we did

• ・Area- and location-level campaign design; improvements to search terms, bidding, and ad copy
• ・Multi-location and multi-area expansion on a leveled cost per acquisition

The challenge (Before) For a highly time-sensitive service, the goal was to grow inquiries quickly and reliably. After working with Cross Border Business We optimized delivery to appear reliably at the moment demand arises, reaching 400% ROAS in the second month.

What we did

• ・Ad delivery, keyword design, and bid optimization matched to urgent demand
• ・Setting up inquiry measurement and monitoring return on ad spend

The challenge (Before) We were brought in before the clinic opened. With zero awareness, they needed to be able to attract new patients from day one. After working with Cross Border Business We prepared ahead of opening, centered on site structure, Google Maps (MEO), Google search ads, Meta ads, and ranking in search. Since opening, the clinic has consistently gained more than 30 new patients per month. Today we deliberately hold the ad budget down to match their treatment capacity.

What we did

• ・Site structure design before opening, plus Google Maps (MEO) and search visibility
• ・Google search and Meta ad design, with budget tuned to treatment capacity

Our operations team includes a member who managed advertising for one of Japan's largest B2B manufacturers (sensors and measurement equipment). For high-ticket, long-consideration B2B products, keyword architecture by product category and qualifying the inquiries that turn into sales meetings determine results. We apply this large-account expertise to our manufacturing and B2B clients.

What we did

• ・Lead-generation search advertising with product-category keyword architecture
• ・Improving inquiry quality with a focus on sales-meeting conversion

We produced landing pages for product promotions of a major cosmetics and personal-care manufacturer. We kept to the brand guidelines while designing structure, copy, and layouts built to convert. Designing and improving landing pages hand in hand with ad operations is one of our strengths.

What we did

• ・Structure, design, and implementation of promotional landing pages
• ・Creative production compliant with brand guidelines