CASE STUDY
Inquiries 2xachieved
A case study for advertising operations and sales management support for a renewable energy company.
Company Overview
COMPANY| Industry | Renewable energy (solar power) |
|---|---|
| Company | Undisclosed |
| Scale | 10-30 employees |
| Challenges | Stagnant inquiry growth, missed target CPA, sales management dependent on individuals |
| Support | Advertising operations, measurement foundation setup, sales management process design |
Challenges Before Support
BEFORE- 1Ads were running, but inquiries were not growing and CPA had not reached the target.
- 2The company could not correctly measure whether inquiries came from ads or other sources.
- 3Sales management was handled in individual Excel files, so follow-up status was not shared across the company.
Support Process
PROCESSMonth 1-2
Foundation setup
We built the account, set up measurement, and redesigned targeting to create the operating foundation.
Month 3
Reached target CPA
Optimization brought cost per inquiry to the target level and made ROI visible.
Month 4-6
Area expansion and 2x growth
Using the stable operating base, we expanded the target area and doubled the original inquiry volume.
Results After Support
AFTER| Metric | Before | After |
|---|---|---|
| Inquiries | 75/month | 150/month(2x) |
| Cost per inquiry | Target not reached | Reached target in 3 months |
| Sales management | Individual Excel management | Company-wide centralized management |
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