CASE STUDY
Cost per inquiry 27%improvement
A case study for advertising operations and sales management support for a property management company.
Company Overview
COMPANY| Industry | Property management |
|---|---|
| Company | Undisclosed |
| Scale | 10-30 employees |
| Challenges | High cost per inquiry, unclear performance by channel, sales management dependent on individuals |
| Support | Advertising operations, measurement dashboard setup, sales management process design |
Challenges Before Support
BEFORE- 1Cost per inquiry remained high and advertising ROI was not improving.
- 2The company advertised on Google, Yahoo!, and social platforms, but could not identify which channels were effective.
- 3Follow-up was managed individually in Backlog, making post-inquiry status hard to quantify.
Support Process
PROCESSMonth 1
Diagnosis and design
We diagnosed the existing ad account and redesigned targeting, bidding strategy, and the measurement environment.
Month 2
Optimization begins
We started operations based on the redesigned strategy, including bid adjustments, ad copy testing, and keyword refinement.
Month 3
27% improvement achieved
Cost per acquisition improved by 27% while inquiry volume was maintained, significantly improving ROI.
Results After Support
AFTER| Metric | Before | After |
|---|---|---|
| Cost per inquiry | Persistently high | 27% improvement with volume maintained |
| Channel performance | Not visible | Visualized in dashboard |
| Sales management | Individual Backlog management | Quantitative pipeline management |
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